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<Research in Media Promotion>

Author:Susan Tyler Eastman

   In this book, there are some extensive and in-depth researches for TV promotion in terms of marketing theory. It contains promotion trend and the achievements of researches, the eroticism and violence in TV program promotion, the TV brand in promotion, the promotion for children’s programs, sports programs and movies, the promotion for TV news and the marketing, researches on the promotions for radios and online programs.

   Media Brand
   Territory Brand