Chengdu TV news channel A
[Background] In Chengdu’s six ground channels, integrated news channels’ authority was not enough, and the personal brands of the hosts would also be weakened.
[Solutions] Establish "the first channel, the first news" overall packaging strategy for the channel, make the host to be the first visual symbols. So that the re-shaped image of the host will interpret the channel’s properties such as authority, mainstream, times, reputation, vitality, thereby will enhance the channel’s brand charm.
The Image consultants give suggestions to each host who will participate in the film, on makeup, hairstyles, clothing, accessories, and other elements of the image, then can coordinate the individual brand, channel’s brands and column’s brand’s relationship.
[Evaluation] in the channel promoting films, or ID-shooting, the host s all appear with dark suits to show a sense of prestige as an official journalist, and very much in line with channels "First News" concept. And the host in the channel brand also implies the "the first host" concept, stand out from the other terrestrial channels’ hosts.