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3Kou Branding/3Kou Films
   
On-air Design:
Based on research, the station and channel’s brand positioning, brand strategy, brand communications planning and implementation, as well as brand maintenance have done.. channel logo, ID, image, host presentation, Cross-Media publicity, tune-in system, program promotion and others can be customized.

频道品牌管理流程:Channel Brand Management Process


品牌调研 Brand Research
品牌策划 Brand Planning
品牌设计 Brand Design
品牌建设 Branding
品牌内部 Brand Internal
品牌外部 Brand External
品牌经营 Brand Business

品牌定位的层次图:Brand positioning of the hierarchy


愿景 vision
使命 mission
价值观 values
定位 position
属性 Property
核心承诺 Core commitments