International Channel Shanghai is launched in January 1st,2008. This is a completely foreign language with chinese subtitles ground channel. Its target audience is high-educated people. Before the launch, the channel needs a complete set of the broadcast system, includes promos, ID, tune-in system and so on.
According to its broadcasting language and channel positioning, we think of the popular crossword puzzles in English culture. Used the word grid filled in the form of interpretation, as the main channel of the visual system. According to the slogan: "We value your future”, we used the futurism to express the IDs and promos.
We established brand recognition initially. The audiences have a deep impression on the ID. And the design style meets the client's branding needs.