Nantong Life Channel was in a relatively late start in Nantong. It had no overall identity and could not leave the audience a good impression.
Life Channel’s programs were very close to the audience. We tried to be close to life as the starting point of the expression. The logo of Life Channel was like a swimming fish and let it swimming in every corner in the city.
The effects exceeded our expectation. The audience liked the swimming fish. We also established a good channel identity system for the Life Channel.