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3Kou Branding/3Kou Films
   

Background:
In 2008,Dragon TV launched a new brand promotion, and it’s slogan is “Be Proud Of The East”, which position the TV channel brand in terms of social responsibility of the media.

Solution:
We interpret the logo which is the most important visual asset of the channel by performance art which expresses the national pride .Three channel promo films separately express different kinds of pride. Promo 1 (Oriental Pearl TV Tower) shows the pride for solidarity and coherence; Promo 2 (Orange Lantern) shows the pride for blessing and hope; Promo 3 (Chinese Kung Fu) shows the pride for power and strength.

Effect:
The new audience notice system is the visual elements to extend the image promotional film, displayed by different and interesting figures, notifying audience what the next program is.

 
Video Package