Jiangsu Cable TV-guide Channel is the only open channel which provides professional ratings service to all the digital TV subscribers of Jiangsu Province. In order to stabilize the ratings and enhance the market awareness and acceptance, the channel needed a distinctive brand package.
According to the channel characteristics and vision, we propose a new channel name "First Guide" and the channel logo. We took the image of finger-flick as the channel's visual element which can reflect the interactions, and we apply this visual element to the bumper and IDs, also a lot of interesting elements of finger actions were applied to the notice system.
The new package was put into use during the Spring Festival, giving audiences a refreshing feeling, had received good feedback ratings.