2013 Haha TV Image Promo
At the end of 2012, we made an image promo for Haha TV, to enhance the channel's brand influence, to express the happy tone and manner continually, also to show Haha TV's identity as the local kids channel in Shanghai.
The core message is, Shanghai is Haha TV's home. Based on the core message, we focused on Shanghai's landmarks and local residences. By combining some magic cartoon elements, we made the city becoming a great playground for children. Haha TV's mascot and tangram appear in this magic cartoon city, and play with kids, showing that Haha TV is the playground for children in Shanghai.
The image promo, Shanghai Playground, which brings Haha TV's mascot and tangram into reality, gave the children audiences a big surprise and joy.