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3Kou Branding/3Kou Films
   
 
 

Reignwood 2009
Background:
The Fairmont Beijing is a 5-star metropolitan business hotel co-managed by Reignwood Group and Fairmont Hotels & Resorts Group, the world-famous hotel management group, in 2009. Through promo and TVC, we show our audiences the new aristocracy of living, consumption patterns and services in Pine Valley.
Solution:
Demand / slogan: Success & Beyond
The creative point comes from the nobility omnipresent atmosphere of Reignwood. Through the various scenes of life of the hero, this video sends the noble spirit which is different from ordinary interpretations to audiences, and we want to let the target audiences feel this upstart life is what they want.
Effect:
In the ceremony of Reignwood Fairmont Hotel, this video has been endorsed unanimously by the guests at home and abroad.

Reignwood 2008
Background:
Pine Valley Golf Course hosted the 2007 Asian Tour. Through this video, audiences begin to know about this international, high-end, first-class Group——Reignwood, which has profound cultural backgrounds. And we would like to build up a model of elegant living in the mind of audiences.
Solution:
Demand / slogan: Success & Beyond
Creative ideas came from the LOGO of Reignwood everywhere in the Pine Valley. Through the interpretation of the letter R, this video express services in Pine Valley and manor mood of members from different perspective. Repeated letters "R" enhances identification of audiences.
Effect:
This video establishes an excellent image of guide to noble life in Pine Valley lives, who got recognitions from customers and audiences.

Reignwood Promos

   
 
  
  
  
  RBS project
  PSAs of Nantong TV
  Wang Jia Sha
  Humsuit
  BOB
  Staples
  Yanghe Wine
  Reignwood Promos
  TATO